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Business Development / Communications
and Marketing Associate

Our goal is to expand Vanguard identity and services across the NYC/Tri-State area among clients, designers and architects, real-estate owners and developers.

Business Development Responsibilities – MAIN RESPONSIBILITY

  • Support Principal on all marketing related needs:
  • Acquire deep familiarity with all, especially important contacts,
  • Write and send letters on behalf of the Principal
  • Track and maintain all outgoing correspondence / manage responses ensuring action items are achieved (lunches, submitting brochures, etc)
  • Attend meetings with sales team to review pipeline, support outreach, provide ongoing support and guidance
  • Research markets to do outreach on behalf of firm / principal
  • Do outreach to potential architects, designers, clients across all genres of Vanguard projects

Marketing Responsibilities:

  • Learn company history and organization / acquire deep familiarity with Vanguard past / present projects, photo archive and project details.
  • Read and respond to RFPs, Requests for Qualifications, Bid Package deadlines
  • Write letters of introduction, (SEE BELOW BUSINESS DEVELOPMENT) and Vanguard RFP responses across all genres / submit to clients on time
  • Evolve language, design and data (Schedules, submission logs, logistics, life safety plans, Sample CM paperwork, etc) of RFP content
  • Prepare and update Project Team organization charts and bios (Procore)
  • Maintain / update all Vanguard paperwork, proposals, website to best represent our service, brand and experience.
  • Have self-awareness to check own and all work with regards to content, graphic cleanliness, attachments, messaging and being current
  • Write completed project blurbs to update portfolio / organize photos

Organize interview preps with proposed Vanguard project teams, by identifying agenda, strategy and important talking points, and

  • Prepare marketing deck for presentations in Powerpoint
  • Maintain master job list and current bid list
  • Organize all issued RFP responses, brochures, Letters of Introduction
  • Coordinate with HR to update Vanguard staff contact sheet
  • Self-edit and provide continual constructive feedback across all material
  • Internal Support / Digital Marketing Responsibilities
  • Update website with recent projects, personnel bios; coordinate career page with HR; coordinate Subcontractor page with VC staff
  • Coordinate LinkedIn account with HR re: staffing needs
  • Spearhead strategic execution of marketing campaigns, including regular newsletters.
  • Organize meetings and events (i.e. client cocktail parties, holiday parties, dinners etc.)
  • Nurture internal culture of Vanguard with regular internal communications and events (monthly newsletter, site visits, townhall meetings, staff outings and shared philanthropic causes).
  • Conceive, develop and implement marketing assets including new brochures, proposals, ad campaigns, email marketing campaigns
  • Supervise outside vendors including photographer, printer, Salesforce, Creative Agency).
  • Create content and manage engagement on all social media channels including Instagram, LinkedIn and Facebook
  • Maintain browser info for website

Technical Skills –proficiency required in

  • InDesign (mandatory), Adobe acrobat, Illustator, AdobePro, Photoshop
  • Powerpoint, Excel, Word, Sharepoint, Microsoft Teams
  • WordPress (preferred – entry level is fine)