Bar Primi brings its casual Italian eats to the Penn District

The Bowery staple from NoHo Hospitality—the folks behind fellow downtown favorites Locanda Verde, The Dutch and Lafayette—is getting an uptown sibling, with a new location in Penn District. Debuting today, the latest Bar Primi at 349 West 33rd Street between Eighth and Ninth Avenues takes over that midtown stretch around Penn Station that real estate developers are trying to fancy up by calling it “Penn District.” The presence of Primi will graciously class up the area, with its “primi piatti-focused menu,” Italian-inspired cocktails and a lush outdoor dining area hidden away from the bustle of the neighborhood.