Simon Kim Brings VIP Guests to 550 Madison

Vanguard is performing pre-construction and construction management services for famed restauranteur Simon Kim’s latest venture at the landmarked 550 Madison Avenue. Designed by Rockwell Group with Mancini Duffy as AOR, the 15,000SF space will house three new restaurants – COTE Korean Steakhouse in the cellar, an all day multi-bar on the ground floor, and a sushi bar helmed by renowned Japanese chef Masahiro Yoshitake on the mezzanine.

Construction scope of work includes 12,000 SF front of house + 8,300 SF back of house, new Ansul, precipitator, two (2) kitchens, MEPS, light fixtures with Lutron controls, new elevator, BOH stair, and a metal/wood/plaster FOH stair, green walls, a water fountain feature, and a custom traditional Japanese sushi bar imported from Japan. The extensive millwork, metal and finish package includes plaster walls, custom bars, wait stations, wine cabinets, mirror, metallic finishes, paneling, stone and carpet, bespoke banquettes, tables and chairs, and signage. Construction is scheduled for completion in Spring 2026.

Account Executive: John Kim | Director of Construction: Nes Ataselim | Project Manager: Rosa Reina | Estimator: Alan Krischanovich | Supers: Gesualdo Orellana, Kyle Kim | APM: Oana A Bretcanu | Project Accountant: Joanna Reyes

Read more about Gracious Hospitality Management’s latest restaurant at the link below.